Transparency, communication and collaboration were the inspiration for the final company name and overall design. The challenge was to find a name that represented these attributes in a fun and memorable form. The name itself ended up with meaning on many levels representing these values, the fish was left “out of the box” intentionally representing new and creative thinking. In addition, the square shapes represent pixels in the digital world of graphic design and are repeated throughout. The color scheme was left simple, impactful and crisp.
